# Sources, assets, and licenses

This local web edition was created for Max LVL Media from the owner's direction, the supplied local principles and branding, the current Builder candidate and PLAN, and public visual references. The original projects were inspected read-only.

## Strategy and product context

The retained research record in `../source/research-notes.md` identifies the copywriting base principles, VVV and VALUE sources, company foundations, source design notes, the Pizza Course examples, and other offer-specific material. It records which claims were treated as strategic intent rather than independently established evidence.

For this web edition the Builder candidate's `PLAN.md`, concise `AGENTS.md`, workspace registry, panel lifecycle, shared-document direction, representative workspace code, and September 8 audit screenshots were inspected. The resulting direction is specific to the unified canvas, panel boundaries, resizers, agent area, workspace-specific layouts, and actual direct-edit and draft behavior described in `CLAUDE-HANDOFF.md`.

The original candidate remains at `C:/ClaudeCode/projects/.mlm-work/max-lvl-website-builder`. Other earlier read-only brand sources included `C:/ClaudeCode/projects/max-lvl-media-site` and `C:/ClaudeCode/projects/conversions-api-plugin`. The current task does not modify those projects or adopt their past visual choices as creative limits.

## SVGs

The active source SVGs came from `E:/Google - NLMC/Claude Cowork/Projects/Max LVL Media/Branding (Max LVL Media)/SVG`. Thirteen originals are preserved under `public/assets/masters/`, with roles in `source/logo-assets.json`.

The confirmed on-light red is #AF282B. Five supplied light originals contain #AF292B. Their originals remain unchanged; working variants apply the confirmed red only. The original Builder lockup filename suggests light-background use, but its actual pale lettering and #D84D48 red are for a dark ground. Its working filename is `builder-logo-dark.svg`. No new logo geometry was invented.

## Photography and ribbon art

`vivid-art.png` is the original generated sculptural ribbon image the owner liked. It remains unchanged. The earlier `customer-conversation.png` is available as an alternate study. Earlier prompts are retained in `source/image-prompts.md`.

`home-scene.png` and `retirement-scene.png` are newly generated conceptual photographs for the two fictional website demonstrations. Their prompts and generation output IDs are recorded in `source/studio-image-prompts.md`; dimensions and hashes are in `source/studio-assets.json`. These images are illustrative and do not depict verified clients, technicians, customers, facilities, or outcomes. Their use does not establish documentary proof for marketing claims.

`doorway-v1-original.png` preserves the owner's preferred V1 doorway illustration. `doorway-art.png` is a subtle palette revision made with the built-in image generation tool, retaining the woman, doorway, landscape and mixed-media composition. It appears in the motion specimen. `doorway-cover-portrait.png` recomposes that illustration vertically for the full-bleed editorial cover, leaving room for editable title text on the dark left side. Prompts and provenance are in `source/doorway-art-direction.md`. These files are flattened illustrations; no separated subject or background source layers are claimed. The motion specimen adds an independent CSS light layer and live text.

Decorative color studies and interface icons are authored SVG or CSS. The supplied logo geometry remains unchanged.

## Fonts

Locally bundled DM Sans and Newsreader include their license texts in `public/fonts/`. DM Sans comes from the [Google Fonts distribution](https://github.com/google/fonts/tree/main/ofl/dmsans); Newsreader originates with [Production Type](https://github.com/productiontype/Newsreader). The supplied fonts use the SIL Open Font License; retain the included license files when redistributing the fonts.

## Motion references

The public [MotionSites gallery](https://motionsites.ai/) was used as a direction reference. `motion-reference.md` identifies the specific public routes and the original adaptations used here. Paid prompts and proprietary source code were not accessed or copied. Public catalog descriptions do not establish that every animated preview was visually inspected frame by frame.

## Technical reference

The functional accessibility target is [WCAG 2.2](https://www.w3.org/TR/WCAG22/), including [text contrast](https://www.w3.org/WAI/WCAG22/Understanding/contrast-minimum.html), [non-text contrast](https://www.w3.org/WAI/WCAG22/Understanding/non-text-contrast.html), and [target size](https://www.w3.org/WAI/WCAG22/Understanding/target-size-minimum.html). Scoped checks and visual review are recorded separately; they are not a claim of full conformance certification.

## Reuse of the code

The HTML, CSS, and JavaScript in the new studio were authored for this deliverable. No paid template, remote component library, or vendor runtime is required. Preserve the font licenses and provenance information with redistributed asset bundles. Replace fictional website identities and copy with the actual client's approved material before any production use.